BORN IN A SNOWSTORM.
RAISED BY THE SEA.
LIVING FOREVER WILD.
1962
From the snow-laden Arctic in 1962, SOREL emerged as a symbol of resilience—shaped not in factories, but in the elemental dialogue between human will and nature’s extremes.Â
1968
Kindred to the Elements
The original Caribou™ boot
Worn by Ann Daniels, first
woman to reach the North Pole
woman to reach the North Pole
Made for Legends
Explorer Ralph Plaisted and his fearless crew became the first confirmed expedition to reach the North Pole 90° overland—famously crossing 500 miles of Arctic silence for 43 days in SOREL Caribou™ boots. Â
Decades later, Ann Daniels became a world record holder as the first woman in history to reach the North Pole from land. She iconically made the journey clad in SOREL boots—further solidifying the brand as an advocate for trailblazers, an architect of dreams. Â
Best-in-Class Rubber
SOREL was founded by Kaufman Rubber Company, a Canadian manufacturer known for producing premium rubber boots, industrial gear, and military equipment. That year, Kaufman introduced the first SOREL winter boot—the Caribou™—combining a rugged leather upper with a handcrafted rubber shell. It set a new standard for durable, high-quality footwear—a standard we still uphold today.Â
Innovation at Altitude
Momentum Was Born
Snowboarding’s early pioneers rode in SOREL Caribou™, but it was a collaboration
with rider Scott Downey that changed everything. Together, they created the SOREL
Pro Flex 1—the first purpose-driven snowboard boot—blending a Caribou upper with
a Koflach plastic bottom for breakthrough comfort and performance on the slopes.Â
with rider Scott Downey that changed everything. Together, they created the SOREL
Pro Flex 1—the first purpose-driven snowboard boot—blending a Caribou upper with
a Koflach plastic bottom for breakthrough comfort and performance on the slopes.Â
Performance Gets a Redesign
Passion Meets Performance
SOREL has long stood at the intersection of form and function—defined by timeless features like waterproof duck boot silhouettes, distinctive thick outsoles and triple-stitch craftsmanship. Engineered to keep you warm and dry in the harshest conditions, every pair blends rugged performance with bold, unmistakable style.
Fashion Meets Performance
With every evolution, SOREL has refined its enduring hallmarks through a fashion lens. Premium hardware, sculptural architecture, precision detailing and best-in-class materials now meet our iconic engineering—solidifying our presence on the global fashion stage, standing confidently alongside the industry’s most influential players.
2019
The Mile Long Runway
A Stride into Fashion History
With the Mile Long Runway, SOREL took its place among luxury fashion power players at New York Fashion Week. This groundbreaking show—featuring models in a mile long runway on the streets of Manhattan—marked a turning point. Bold style and rugged performance synergized, earning the brand acclaim on the global stage. A statement of confidence. A stride into fashion history.Â
Cold-Weather Couture
SOREL redefined cold-weather style, fusing rugged utility with a distinctly refined aesthetic. Worn by fashion luminaries like Victoria Beckham and Kim Kardashian, the boots became a fixture in the wardrobes of the style set—from snow-dusted streets to the most exclusive ski resorts across the US and Europe. It was après-ski elegance, perfected.Â
In Good Company
Icons Align
SOREL’s fashion authority was further solidified through collaborations with industry icons. From Proenza Schouler’s runway-caliber reinvention of core silhouettes to cult-favorite drops with Supreme and FP Movement, each partnership layered bold design atop SOREL’s performance heritage—cementing its place in the modern style conversation.Â
A Big, Bold Shared Vision
Untamed Spirits Unite
SOREL walks beside esteemed Photographer/Filmmaker, Florian Ledoux, and prolific Writer/Documentarian, Hugh Francis Anderson, in a pact forged by purpose and wild intention. Bound by a reverence for the raw and the real, we chase the spirit of the polar bear—icon of elegant beauty and powerful beast. This is more than partnership; it’s a shared lens on the world. A vision shaped by ice and instinct. Where style meets survival. Where craft meets courage. And where every step is a statement in SOREL.
Tundra to Streets
Born in the Wild, Worn in the World
Once the alpine boot of record, SOREL now moves through city streets and fashion weeks, photo shoots and underground scenes. That same elemental grit now lives in silhouettes that feel at home in Paris, Brooklyn and Tokyo. It’s a study in contrasts: raw and refined, functional and fashion-forward, utility and expression—staying true to our legacy while rewriting the rules. Always made to last. Always made to lead.
TODAY
The Next Generation
Carved from legacy, the Horizon™ collection distills the spirit of the iconic Caribou™ into something bold and new—architectural, assertive and unbound by category. This is heritage recontextualized: forms that move beyond utility, built for those who dress with intent and walk with edge.