Tone It Up is a women's fitness, lifestyle, and wellness community created by two best friends and co-founders Karena Dawn and Katrina Scott. After nearly ten years, the brand has cultivated a dedicated following from their nutrition plans and recipes, health and lifestyle content on toneitup.com, fitness videos and workouts through the Studio Tone It Up app, nutrition products, and motivating seasonal series to keep women engaged and connected to each other and their wellness goals.